BMW Group
The test drive as part of the customer journey
AEM Forms turns test drive registration into a digital experience
Forms for registering for a test drive are located at one of the most important points in a potential car buyer's customer journey, because this is where the website visitor becomes an opportunity.
Request forms are available for all markets, in many languages and for a wide range of applications: test drive application, request for information, request for offer, request for contact, request for service and many more.
Info:
Sector: Automotive industry
Turnover: approx. 142 billion € (2022)
Employees: approx. 149,500 (2022)
Project scope:
Requirements Engineering
Strategy consulting
Solution Design
Architecture consulting
Development
Integration
Support
Technology used:
Adobe Experience Manager (AEM) Sites
Adobe Experience Manager (AEM) Assets
Adobe Experience Manager (AEM) Forms
Adobe Analytics
Adobe Target
Challenge
- Changes to the content had to be made via code adjustments (by developers)
- A/B tests were not supported
- Performance did not meet the quality standards of a premium car manufacturer
- Media breaks in the form processes could not be mapped
- Lack of scalability, no cross-brand reuse,
- High effort for translations
- Technology was no longer being developed further
Implementation
It is the sum of all parts that makes our platform unbeatable.
Developing and creating solutions together is a lengthy process. It requires mutual trust, expertise and a willingness to perform in order to reliably realize the defined tasks in coordinated sprints.
To the form: BMW test drive
Effects
- Integration of existing solutions
- Organized asset management
- Professional form management
- Fast implementation options through
- multi-site management and automated
- translation workflows
- Increased performance
- Maximum availability and security
Download the full case study
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